I'm so glad to finally be able to release the first section of my new SS22 collection!
I've been working on this collection for months, and formulating the idea of seasonal collections for some time, trying to work out how best to do it.
I decided to go with a combined Spring and Summer, then combined Autumn and Winter, and a final Christmas collection. I settled on this to create fewer drops throughout the year as I don't want to contribute to creating for the sake of it, but at the same time it gives me a structure and timed goals to aim for in terms of launches as well as pattern ideas.
I've worked really hard on this collection, trying to improve my painting skills and pattern development, and I really love the cohesive nature of how it all sits together.
My Lighthouse print will continue in the the Autumn and Winter as I feel like its going to be a real staple print, suitable for so many different people.
I still have tea towels and wash bags to launch in this collection, but waiting for those to arrive before I can release them. I've slimmed down on my product range and decided to focus on bestsellers and products I know I can produce. I have been trying to do everything all at once and it's just not possible. I'm approaching my business from now on in a more sustainable way for myself, as well as for the planet!
Although I've slimmed down on my offering, I have brought out a new product, the notepad! I'm really excited about this as I think its such a great multi-use product. It can be used for shopping lists, to do lists, daily note reminders or anything in between. The sheets tear off really easily and can be put in to your recycling ready to be turned into a new product again. The recycled paper they are made of is *chefs kiss* such great quality, and I chose to use pastel backgrounds so that they can be used by a variety of people. Pastel is easier for people with dyslexia to read from, so I'm exited that this product is accessible for more people.
I'd love to know your thoughts on my new collection. What's your favourite print? And what is your favourite product?